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Amazon Price: $29.99 $20.39 You save: $9.60 (32%). (as of August 14, 2018 11:14 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Product Details

  • Series: For Dummies (Business & Personal Finance)
  • Paperback: 360 pages
  • Publisher: For Dummies; 1 edition (January 17, 2017)
  • Language: English
  • ISBN-10: 1119235596
  • ISBN-13: 978-1119235590
  • Product Dimensions: 7.3 x 1 x 9.1 inches
  • Shipping Weight: 1 pounds

Customer Reviews

Never Take Advice From Someone Who Doesn’t Have Skin In The Game…

 on January 18, 2017
By Salvatore M. Buscemi
Deiss and Henneberry have successfully been able to have articulated – in a sequence – a complicated business with a lot of moving pieces into a how to manual that even most inexperienced and technologically unsophisticated can understand.

This is what to know for digital marketing.

 on December 28, 2017
By David T
I wanted to learn digital marketing, and set out to do just that. I could have relied on a bunch of amateurs on YouTube spouting garbage about how this or that method of advertising is “dead.” Instead, I went to the experts and bought this book.

Great Reference Guide to DM

 on January 18, 2017
By Mark & Anne Lackey
Ryan & Russ are the real deal. Great content in an organized fashion. Great reference for any level of digital marketer. Highly recommend!

How to use social media to grow your business without wasting your time

 on June 22, 2017
By Richard
This book is packed with highly actionable, up-to-date, and profitable action steps to use social media to grow your business. The information is presented in 5 main sections:

Highly useful actionable advice

 on January 18, 2017
By myslenb
In a world of “digital marketing experts and gurus” these guys actually know what they are talking about and provide real actionable advice not fluff. Highly recommend.

The Go To Digital Marketing Handbook

 on January 18, 2017
By Nick Jensen
Written by people that Actually Do This Stuff… It’s fantastic.

Great book for beginners or a refresher for those that …

 on March 12, 2018
By Marcus
Great book for beginners or a refresher for those that know the basics of marketing and need some new ideas.

Five Stars

 on November 14, 2017
By katy
Worked fine for my needs.

Very useful!

 on April 18, 2018
By Dess
I was having doubts with some of the new digital marketing terms, this books has been very useful.

Best Digital Marketing book out in 2017

 on April 25, 2017
By dr.John
If you are a Digital Marketer or SEO leading into Online Marketing this is the most up to date knowledge that is currently working to keep customers converting, Oh its Ryan Deiss!