421: Lessons Learned Growing To 100 Million Users & Losing $78 Million
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THE ULTIMATE STARTUP PLAYBOOK TO GROW TO 1 MILLION USERS & MORE.
Imagine what your life would be like if your business suddenly began signing up an astonishing 100,000 new users daily without spending another penny. What if investors started giving your business the attention it deserves?
That's exactly what happened to Cliff Lerner when he bet his online dating start-up's fortunes on a then-unknown platform called Facebook. The app achieved explosive growth, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.
Explosive Growth is a business book like no other. In Explosive Growth, Cliff provides his step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, case-studies, and reliable insights to help your startup achieve its own explosive growth. This compelling and inspiring narrative will show you how to:
IGNITE EXPLOSIVE GROWTH by creating a remarkable productIdentify the ONLY 3 METRICS THAT MATTERExplore valuable VIRAL GROWTH strategies to grow rapidlyExecute the GENIUS MEDIA HACKS that helped us acquire 100 million usersCreate a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION The tactics that helped Snap Interactive grow to 100 million users are all in the book including valuable insights as to how leading companies including Bumble, Facebook, Twitter, Apple, and Dropbox achieved explosive growth, including an in in-depth case-study revealing how Tinder achieved their remarkable growth.
WHO THIS BOOK IS FOR?
The strategies in Explosive Growth will help the following business professionals better execute in their roles:
FOUNDERS & ENTREPRENEURS: Get our lessons learned growing to 100 million users, along with a real-time window into the decision making that lead to our startup going public.
GROWTH HACKERS: Learn the viral features and strategies we used to acquire 100,000 users per day — without spending a penny on advertising — and helped us grow to 100 million users.
PUBLIC RELATIONS: Get our PR playbook with our best media hacks, which consistently landed our stories in outlets like the New York Times, Wall Street Journal, Techcrunch, Business Insider, and more.
FOUNDERS, CEOs, & MANAGEMENT: Create a thriving culture of passionate employees. Learn how to attract better talent and keep them motivated.
DIGITAL & ONLINE MARKETING: Get dozens of ideas on how to reach more customers, acquire them without spending money, and incentivize them to invite their friends to use your product to create massive organic growth.
PRODUCT MANAGEMENT: Learn which 3 metrics matter the most when trying to build a remarkable product and achieve explosive growth.
BUSINESS ANALYTICS: Learn how to use big data analytics to enhance product development, retention, and viral storytelling to drive explosive growth.
"Powerful lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know."
– Andrew Weinreich, Inventor of Social Networking
"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read."
– David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor
"Cliff has lived the rollercoaster of viral apps and startups. His first hand account is both insightful and entertaining at the same time. Amazing read!"
– Brian Balfour, Founder/CEO @ Reforge, Former VP Growth of HubSpot
"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company."
– Payal Kadakia, Founder & Executive Chairman of ClassPass
- Paperback: 314 pages
- Publisher: Clifford Ventures Corporation (November 7, 2017)
- Language: English
- ISBN-10: 1619617692
- ISBN-13: 978-1619617698
- Product Dimensions: 5.5 x 0.7 x 8.5 inches
- Shipping Weight: 1 pounds