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Amazon Price: $21.99 (as of July 18, 2018 4:22 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

Product Details

  • Series: For Dummies
  • Paperback: 360 pages
  • Publisher: For Dummies; 2 edition (November 15, 2000)
  • Language: English
  • ISBN-10: 0764507788
  • ISBN-13: 978-0764507786
  • Product Dimensions: 7.3 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds