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  • default - Internet Marketing: Integrating Online and Offline Strategies
    Internet Marketing Integrating Online and Offline Strategies
  • default - Internet Marketing: Integrating Online and Offline Strategies
    Internet Marketing Integrating Online and Offline Strategies
  • default - Internet Marketing: Integrating Online and Offline Strategies
    Internet Marketing Integrating Online and Offline Strategies
  • default - Internet Marketing: Integrating Online and Offline Strategies
    Internet Marketing Integrating Online and Offline Strategies
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    Internet Marketing Integrating Online and Offline Strategies McGraw HillIrwin Series in Marketing
  • default - Internet Marketing: Integrating Online and Offline Strategies
    Internet Marketing Integrating Online and Offline Strategies
  • default - Internet Marketing: Integrating Online and Offline Strategies
    Internet Marketing Integrating Online and Offline Strategies
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    Internet Marketing Integrating Online and Offline Strategies
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    Download Internet Marketing Integrating Online and Offline Strategies Book
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    Practice Test Bank for Internet Marketing Integrating Online Offline Strategies by Robert 3 Edition
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Amazon Price: $124.95 $46.51 You save: $78.44 (63%). (as of June 22, 2018 7:45 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet–whether used as a medium of communication or as a channel of distribution–is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Product Details

  • Paperback: 512 pages
  • Publisher: Cengage Learning; 3 edition (March 28, 2012)
  • Language: English
  • ISBN-10: 1133625908
  • ISBN-13: 978-1133625902
  • Product Dimensions: 8.2 x 0.8 x 10.5 inches
  • Shipping Weight: 2.1 pounds

Customer Reviews

Required book

 on March 18, 2017
By Keish
Great book for my college course.

For College Class

 on January 26, 2017
By Khawk
For school. What my professor asked for.

Very smart book. Very informative and intricate

 on September 7, 2016
By Hunt
Very smart book. Very informative and intricate. Has some technical terms that might be more challenging to a beginner, but the concepts are strong and important. I would suggest this book for serious marketers and those who need to create a long lasting marketing plan.

Useful information

 on June 15, 2015
By Kindle Customer
The book ia new and has very light marks of use. This is a great book on internet marketing althought it was written in 2013.

Five Stars

 on October 6, 2016
By Amazon Customer
Fast delivery, exactly as described.