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Amazon Price: $26.99 $18.35 You save: $8.64 (32%). (as of August 14, 2018 11:14 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

The classic, bestselling marketing guide, updated for the digital era

Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!

Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community

Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Product Details

  • Series: For Dummies
  • Paperback: 408 pages
  • Publisher: For Dummies; 5 edition (June 6, 2017)
  • Language: English
  • ISBN-10: 1119365570
  • ISBN-13: 978-1119365570
  • Product Dimensions: 7.2 x 0.9 x 9 inches
  • Shipping Weight: 14.4 ounces

Customer Reviews

Great overview of how to do winning marketing in a digital age

 on December 22, 2017
This is a comprehensive and insightful introduction to marketing in the 21st century. And it’s not just for people new to the field. There are ideas and recommendations here that offer useful guidance for experienced marketers as well. There are not many books like this one that have an updated and contemporary view of marketing. Unfortunately, the typical textbook is nothing but an updated version of a late 20th century overview. Marketing is a completely different field these days, and this book is a great guide to what’s relevant now. Well-written, with useful takeaways and sidebars, I highly recommend it.

We’ve had great success with everything we’ve implemented

 on January 28, 2018
By Kindle Customer
Most helpful book I’ve ordered. Well written, practicle and up to date. We’ve had great success with everything we’ve implemented.. Great reference to have at your finger tips. Read it in order or use it as a guide for specific needs. This book is a bargain for what you receive. Highly recommend.

Five Stars

 on September 25, 2017
By Maria Serbancea
This is a great book for beginners.

Five Stars

 on December 12, 2017
By Christine Dougherty
Great book lots of ideas

Five Stars

 on November 16, 2017
By Fred
Good basic book.

Four Stars

 on August 3, 2017
By Zman
Very useful. Easy read.

Complete picture of marketing A-Z!!!

 on September 7, 2017
By M. B. Tomory
I have been to seminars by Jeanette, have hired her as a consultant and now have completed Marketing for Dummies. She is truly an authority when it comes to marketing and by intertwining the emotional and psychological aspects of consumers thought processes, allows us to much better understand drivers to purchasing. I highly recommend this book and following Jeanette on social media sites.

Excellent Book for Beginner and Intermediate Marketers

 on November 13, 2017
By ColoPurchaser
I had heard of Jeanette McMurty’s Psychology Based Marketing principles and how they can be used to get much better marketing performance so I was pleasantly surprised to find out that she authored Marketing for Dummies. I found the book to be thorough and very practical. It covers everything from direct marketing, to content marketing, to networking, pricing and much more. I also enjoyed the chapter on how to create a website that engages and sells. Even though the title insinuates that this book is for “dummies”, I think it is also valuable for those with prior marketing experience.

– the girl next door (who knows marketing better than you dummies)

 on March 17, 2018
By Dorsey Titcomb
This book has opened my eyes to what the world really is. I am truly a dummy but this book was almost understandable. Sometimes it uses big words but if you google them it makes sense. I hope to leave the farm and become a big marketing person in the big city. Thank you for making my big dreams come true.